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The Expert's Copywriter by Lynn Swayze
The Expert's Copywriter by Lynn Swayze: Blending Direct Response Marketing, Intuition, and Psychology to help Experts Create Better Converting Campaigns in Today's Low Trust Economy

Featured Articles by Lynn Swayze, "The Expert's Copywriter"

011. The Journey of the Expert Brand

011. The Journey of the Expert Brand

009. 11 Lessons from Eugene Schwartz to Become a Better Copywriter

009. 11 Lessons from Eugene Schwartz to Become a Better Copywriter

005. The Sophistication Spectrum: My Proven Framework for Building Better Avatars for Expert Brands

005. The Sophistication Spectrum: My Proven Framework for Building Better Avatars for Expert Brands

23
Dec

016. Positioning is More than Messaging (An Exercise)

1 min read
22
Dec

015. It's "NTFD" Time

3 min read
21
Dec

014. The Two Kinds of Experts

2 min read
20
Dec

013.The Power of the Parasocial to Be More Relational and Less Extractive

2 min read
19
Dec

012. On Feeling Not So Unique (And Why That's Your Superpower)

2 min read